We were recently interviewed by the Journal Record about how businesses are using Twitter to promote themselves.  Thank you to Heather Caliendo for giving us the opportunity to share our expertise.  You can read the article here.

Twitter is a great resource for businesses but is one of many tools in the larger picture of social media marketing.  The success of a business marketing themselves on twitter will be directly related to how many users within their demographic are reachable through that medium. Although twitter works great for several businesses, not all businesses are suited for success by using Twitter.

In the world of social media marketing, information flows freely and quickly.  Good or bad, information about your business spreads.  The twitterverse allows businesses to reach their demographic through relationship building.  The old ways of face to face relationship selling which would happen over a series of weeks or months can now be condensed.  The days of push marketing are over and we are starting to see new ways of earning the trust of the consumer through the new media techniques. Personal thoughts are becoming the brand of business and blurring the lines between personal and business.  Within Twitter, personal is business and business is personal.

Now, what about the future of Twitter?  Twitter is thought by some to become the next search giant and maybe even take Google’s spot on top of the search heap.  The open API’s Twitter offers allows 3rd parties to develop Twitter based applications and there are many of these applications or add-ons popping up everywhere. This is allowing Twitter to expand its capabilities quickly.  With this sort of growth, Twitter is here to stay.