When you visit pepsiyosumo.com you are barraged with pictures and stories submitted for the Pepsi campaign “There’s Never Been a Generation Like Ours.” When you click on a picture it flips and shows the stories submitted by ordinary people with extraordinary stories. They vary from how they got to the states, how they are embracing their culture, and how they are living the American dream.  Stories are in Spanish, English, and Spanglish, but regardless, their stories are being conveyed and heard. Pepsi has partnered with actor Eva Longoria Parker to direct and produce a documentary to promote Census participation. But is Pepsi getting the right response for this campaign?

Pepsi’s Yo Sumo (Spanish for “I Add”) is one of many campaigns reaching out to the Hispanic Market. Although the campaign is a great idea, the name may not properly convey the intended message, due to a poor translation. If Pepsi wants to encourage Hispanics to participate in the census and be counted, a better choice would be Pepsi Yo Cuento, Spanish for “I Count.”