You just noticed that one of your Facebook friends likes Pepsi, another friend likes the band Black Eyed Peas and another likes The New York Times, or someone just became friends with your local Chamber of Commerce… huh? How can a non-person be a friend? Organizations are still puzzled as to what kind of profile they should create on Facebook, whether that is a profile, page or group.
A Facebook profile is for personal information about you as an individual. Therefore, creating a profile for your organization is probably not the best idea. This type of page requires the owner to approve friends before they can see the content of the page. This just creates barriers for your fans and therefore is the least desirable for a company. This is not beneficial for an organization, which should be as accessible as possible.
A Facebook Page is a public profile that enables you to share your organization and products, which is better suited to building a relationship with your audience. Facebook Pages allow you to better engage your customers and also gives you the ability to view insights on the activities of your organizations page.
Groups are based upon personal shared interests, activities, or anything you like. Groups are more ideal for smaller scale interaction or for non-commercial interests.
The bottom line is groups are great for organizing on a personal level and for those smaller cause organizations. Pages are better for brands, businesses, or celebrities who want to actually interact and engage with their fans or customers without having them connected to their actual personal account. If you need assistance setting up your organization Facebook account, give us a call or drop us a line. We would be happy to help you out.
Great Facebook page examples:
