If you have been rummaging through the World Cup videos on Youtube you probably have noticed that the only FIFA sponsor to consistently rank at the top of the list is Visa, but pay close attention, that ranking is not organic but instead a paid placement. No matter what, Visa is hoping for a big [...]

Social media is the big frontier for marketing, PR, advertising, and just about every other department. But there is a big pink elephant in the room waiting to be addressed, “Should we use our employees in social media and how do we do so?”
Yes, some employees should be active in social media; using real people [...]

When you visit pepsiyosumo.com you are barraged with pictures and stories submitted for the Pepsi campaign “There’s Never Been a Generation Like Ours.” When you click on a picture it flips and shows the stories submitted by ordinary people with extraordinary stories. They vary from how they got to the states, how they are embracing their culture, and how [...]

By Jeff DeGarmo
On an unassuming, cold January morning in 2007, a man began playing a violin at the Washington DC Metro Station. He was a young, white man dressed modestly in jeans, white long-sleeved t-shirt and baseball cap. It was rush hour, and most of the 1000+ people who would pass by in the 43 [...]