Cubic Interns Stephanee Rice and Meggie Clemens spent a whole Friday observing shoppers. We were comparing interactions between folded items (most often pants or sweaters) and hanging items as shoppers moved through the store. The GAP and Banana Republic were gracious enough to let us slink around their stores.
We spent 2 hours at each store [...]
Recently, Cubic’s two social media interns Stephanee Rice and Meggie Clemens got inspired for a taste of marketing research. In a quest for new ideas and projects, our astute interns finally landing on consumer behavior, specifically the science of shopping. This new found enthusiasm based on consumer behavior is sparked by the work of Paco Underhill, [...]
Granted we want everyone to buy our products, but is it really possible to catch new customers with a wide marketing net? Doubtful considering the barrage of advertising that an individual sees every day. The best way to get someone’s attention is to speak directly to him or her. This doesn’t mean direct mail or [...]
Online shopping is a world away from traditional retail therapy. Shopping online is an escape, it enables us to get away from work, school, and lets us purchase from the convenience of our own home. Home is the ideal place for our senses, we are relaxed and comfortable; most importantly we aren’t bombarded by obnoxious [...]
Is conducting a survey as easy as just asking questions? Well, yes and no. A survey is a series of questions you ask a particular group of people. Common marketing research goals are to somehow better the business or product. There are, however some pitfalls that stop research from being productive. Below are some general [...]
Our Online Marketing Specialist, Javier Flores, recently conducted several focus groups on Hispanic high school students ranging from freshmen to seniors. To keep one gender from influencing another we split the groups up into an all male and an all female group, given that Latin men are known for being machistas (Exaggerated pride in masculinity) [...]
