Finally, eleven years after the popular animated movie Toy Story 2 the long awaited sequel Toy Story 3 is here. And Disney-Pixar is pulling out all the cards to ensure proper exposure for the film’s debut. Toy Story 3 has appeared in various commercials including US Postal Service priority rate shipping, Visa debit card, and Aflac.  [...]

Social media is the big frontier for marketing, PR, advertising, and just about every other department. But there is a big pink elephant in the room waiting to be addressed, “Should we use our employees in social media and how do we do so?”
Yes, some employees should be active in social media; using real people [...]

You just noticed that one of your Facebook friends likes Pepsi, another friend likes the band Black Eyed Peas and another likes The New York Times, or someone just became friends with your local Chamber of Commerce… huh? How can a non-person be a friend? Organizations are still puzzled as to what kind of profile [...]

I had an unusual customer service experience with Dell on Thursday.  I purchased a large flat panel monitor about nine months ago and was having some issues with it shutting off randomly.
I called  Dell’s support number and had a difficult time trying to get through to a person.  The automated system kept asking me for [...]

Reposted from Journal Record on April 24th …. http://tinyurl.com/d3zz3s
TULSA – Many companies are hiring social media directors, but Tulsa-based Cubic decided to go a different route.
In response to client demand, Cubic will open a Social Media Lab this summer.“We have been living social media because it’s been our passion, and we have been doing it [...]

Cubic is looking for motivated College and High School students currently studying or interested in pursuing a career in Public Relations, Advertising/Marketing or Web/Application development with a strong interest in Social Media. Opportunities include:

Take an existing Social Media strategy for a particular client and perform specific tasks related to that strategy and document the findings [...]

The futuristic forecasts in literature like 1984 and the recent blockbuster Wall-E that offer overwhelming, in your face propaganda and advertisements may well be just that, fiction.  Recent developments in the social media world have shifted the power to the people.  Social networks, blogging, and micro-blogging have been replacing these mediums, slowly at first and [...]

We were recently interviewed by the Journal Record about how businesses are using Twitter to promote themselves.  Thank you to Heather Caliendo for giving us the opportunity to share our expertise.  You can read the article here.
Twitter is a great resource for businesses but is one of many tools in the larger picture of [...]