Social media is the big frontier for marketing, PR, advertising, and just about every other department. But there is a big pink elephant in the room waiting to be addressed, “Should we use our employees in social media and how do we do so?”
Yes, some employees should be active in social media; using real people [...]

By Jeff DeGarmo
On an unassuming, cold January morning in 2007, a man began playing a violin at the Washington DC Metro Station. He was a young, white man dressed modestly in jeans, white long-sleeved t-shirt and baseball cap. It was rush hour, and most of the 1000+ people who would pass by in the 43 [...]

The Nike Swoosh. McDonald’s Arch. Coca-Cola. Apple. BMW.
What do these brands have in common? They are just a few of the world’s most famous logos: symbols that are meant to instantly identify a brand. Clearly, logos can be powerful signatures for companies. But how can we summarize a whole brand in one relatively small design? [...]