Cubic Interns Stephanee Rice and Meggie Clemens spent a whole Friday observing shoppers. We were comparing interactions between folded items (most often pants or sweaters) and hanging items as shoppers moved through the store. The GAP and Banana Republic were gracious enough to let us slink around their stores.

We spent 2 hours at each store [...]

Recently, Cubic’s two social media interns Stephanee Rice and Meggie Clemens got inspired for a taste of marketing research.  In a quest for new ideas and projects, our astute interns finally landing on consumer behavior, specifically the science of shopping. This new found enthusiasm based on consumer behavior is sparked by the work of Paco Underhill, [...]