For our last entry on Downtown Tulsa Cubic interns Stephanee Rice, Meggie Clemens, and Troy Gerard decided to hit the streets to see what the locals had to say.  We visited each district, and recorded participants opinions of the district they were in, opinions of downtown as a whole, whether downtown should be segmented or [...]

Cubic Interns Stephanee Rice and Meggie Clemens spent a whole Friday observing shoppers. We were comparing interactions between folded items (most often pants or sweaters) and hanging items as shoppers moved through the store. The GAP and Banana Republic were gracious enough to let us slink around their stores.

We spent 2 hours at each store [...]

Recently, Cubic’s two social media interns Stephanee Rice and Meggie Clemens got inspired for a taste of marketing research.  In a quest for new ideas and projects, our astute interns finally landing on consumer behavior, specifically the science of shopping. This new found enthusiasm based on consumer behavior is sparked by the work of Paco Underhill, [...]

Granted we want everyone to buy our products, but is it really possible to catch new customers with a wide marketing net? Doubtful considering the barrage of advertising that an individual sees every day. The best way to get someone’s attention is to speak directly to him or her. This doesn’t mean direct mail or [...]