Posts Tagged ‘Marketing’

The Importance of Branding (and knowing your target audience)

Posted September 2nd, 2009 by Jeff | 1 Comment

By Jeff DeGarmo
On an unassuming, cold January morning in 2007, a man began playing a violin at the Washington DC Metro Station. He was a young, white man dressed modestly in jeans, white long-sleeved t-shirt and baseball cap. It was rush hour, and most of the 1000+ people who would pass by in the 43 [...]